Privacy policy

This Privacy Policy outlines how Desired Lights (referred to as "we," "us," or the "Site") collects, uses, and discloses your Personal Information when you visit or make purchases on our website. We are committed to protecting your privacy and complying with Australian consumer laws.

If you have any questions, need further information about our privacy practices, or wish to file a complaint, please contact us via email at support@desiredlights.com.

Collecting Personal Information

When you visit our Site, we collect specific information about your device, interactions with the Site, and data necessary to process your purchases. This information may include Personal Information. Here's an overview of what we collect and why:

Device Information
- Purpose of collection: To load the Site accurately, optimize Site usage, and perform analytics.
- Source of collection: Collected automatically through cookies, log files, web beacons, tags, or pixels.
- Disclosure for a business purpose: Shared with our processor, Shopify.
- Personal Information collected: Version of web browser, IP address, time zone, cookie information, viewed sites or products, search terms, and Site interaction.

Order Information
- Purpose of collection: To fulfil orders, process payments, arrange shipping, provide invoices, and communicate with you. Also, to screen orders for potential risk or fraud, and send information or advertising related to our products or services based on your preferences.
- Source of collection: Collected directly from you.
- Disclosure for a business purpose: Shared with our processor, Shopify, and the chosen payment provider (e.g., Afterpay, Klarna, Zip, PayPal, etc.).
- Personal Information collected: Name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

Customer Support Information
- Purpose of collection: To provide customer support.
- Source of collection: Collected directly from you.

Sharing Personal Information
We share your Personal Information with service providers to offer our services and fulfil contracts with you. For example:
- We use Shopify to power our online store. Learn more about Shopify's use of Personal Information [here].
- We may share Personal Information to comply with applicable laws, respond to legal requests, or protect our rights.

Behavioural Advertising
We use Personal Information to provide targeted advertisements or marketing communications that we believe may interest you. For instance:
- We use Google Analytics to understand how customers use our Site. Learn more about Google's use of Personal Information [here]. Opt-out of Google Analytics [here].
- We share information about your Site use, purchases, and interaction with our ads on other websites with our advertising partners. We may collect and share this information directly with partners or through cookies and similar technologies.

Using Personal Information
We use your Personal Information to offer our services, including selling products, processing payments, shipping orders, and updating you on new products, services, and offers.

Lawful Basis
In compliance with Australian consumer laws and the General Data Protection Regulation ("GDPR"), if you are an EEA resident, we process your personal information based on:
- Your consent.
- Contract performance between you and the Site.
- Compliance with legal obligations.
- Protection of vital interests.
- Legitimate interests that do not override your fundamental rights and freedoms.

Retention
We retain your Personal Information for our records unless you request erasure. For erasure requests, please see the 'Your Rights' section below.

Automatic Decision-Making
We do not engage in fully automated decision-making that has a legal or significant effect on you using customer data. Our processor, Shopify, uses limited automated decision-making to prevent fraud without significant effect on you.

Your Rights
If you are an EEA resident, you have the right to access, port, correct, update, or erase your Personal Information. To exercise these rights, please contact us via the provided contact information.

Cookies
We use various cookies, including functional, performance, advertising, and social media or content cookies, to enhance your browsing experience and provide our services. Visit our current list of cookies [here].

Changes
We may update this Privacy Policy to reflect changes in our practices or for operational, legal, or regulatory reasons. Check this policy for updates.

Complaints
If you wish to make a complaint and are unsatisfied with our response, you have the right to contact the relevant data protection authority: [here]

Last updated:** October 2023